Contact

Sleepme · Organic social · Art Director, 2022–23

Sleep Science, Made Followable

Sleep science, real faces, and a little humor for a brand that cools your bed.

Takeaway

The posts that explained the science connected best.

Sleepme Instagram / Illustrated social set

Illustrated post: 3 things not to do if you wake up at nightIllustrated post: close your eyes and let the magic beginIllustrated post: sleep smarter, not longer

The idea

The idea

Challenge

Temperature-controlled sleep takes explaining. Social had to teach it, look like the people buying it, and stay ahead in a crowded category.

What I did

  • Set three goals: represent diversity, build community, lead the category.
  • Built a gradient and illustration system.
  • Created recurring series: sleep-science carousels, illustrated tips, Snooze Mode.

Before / After / Rebrand

Chilisleep, then Sleepme

One system survived three logo lockups. The look stayed; the logo moved.

  1. chilisleep
  2. chilisleep by sleepme
  3. sleepme. the new home for chilisleep
Sleepme-era post: Reset for the mind and bodySleepme era
Chilisleep-era post: Giving Back to VeteransChilisleep era

The system: Snooze Mode · Component

A series people recognize on sight

One layout, one switch. Quick to make, easy to spot.

  • Snooze Mode post: Stop the scroll
  • Snooze Mode post: Scent-sational sleep awaits
  • Snooze Mode post: Chill out for a better night’s rest
  • Snooze Mode post: Breathe in, breathe out (box breathing)
  • Snooze Mode post: Switch to dark mode

In context

Real faces, all of them

Mixed ages, backgrounds and body types. A sleep brand for everyone has to look like everyone.

Story post: Waking up is hard to do
sleepme
Feed post: Did you know? Intimacy can contribute to better sleep
sleepme
Feed post: Sleep like a pro, a chef who kept his cool through the lunch rush, with the Dock Pro

Role

I set the Goals, built the Visual system and made the Series.

Role
Art Director
Company
Sleepme
Channel
Organic social
Years
Jan 2022–May 2023

Next project

Five Listings, One Template

Contact

Contact

Hiring? Let’s chat.

LinkedIn (opens in new tab)Email
Works
Remote, based in Phoenix, AZ
Open to
Art Director roles, DTC and B2B
Worked with
3Z Brands, Shutterfly, Sleepme, Yandy, Valassis