Contact

Yandy · Social + motion · Graphic Designer, 2020–22

205M Views, One GIF at a Time

Story openers for a private-label swim drop, and the GIFs behind Yandy’s Giphy channel.

Result

205MGiphy views in two years, whole account.
~150 → ~1,000Likes per post after my social redesign (+567%).

Yandy / Story openers — 3 loops

The idea

The idea

Challenge

Three swim looks (Neon Snake, Barely There, Tie Dye), each needing its own entrance in stories, plus a matching launch email.

What I did

  • Animated story openers and product stories in After Effects and Photoshop.
  • Designed the launch email.
  • Made the GIFs for Yandy’s Giphy channel.

The motion

Mood first, product second

Each look opens on its own slow plate (sky, ocean, beach) before the product appears.

In context — Email

One campaign, every channel

Same type and color as the stories, so feed and inbox read as one campaign.

Email header: Neon Snake

The GIFs — Giphy

Motion graphics

Stickers and loops I made for Yandy’s Giphy channel, the account behind the 205M views.

Stickers

  • Yandy summer sticker, outlined lettering with champagne flutes, animated
  • Yandy Vibin’ & Thrivin’ animated sticker
  • Yandy Go Vote animated sticker
  • Yandy I Voted ticker animated sticker
  • Yandy vampire lips animated sticker
  • Love Yandy script animated sticker
  • Yandy neon sign sticker, pink lips and outlined lettering, animated
  • Yandy .LIVE animated sticker
  • Yandy hearts frame animated sticker
  • Yandy Try-On Haul animated sticker
  • Yandy heart animated sticker

Model loops

Role

I made the Story openers, the Launch email and the Giphy GIFs.

Role
Graphic Designer
Company
Yandy
Channel
Social + motion
Years
Jun 2020–Jan 2022

Next project

Mail People Turn Over

Contact

Contact

Hiring? Let’s chat.

LinkedIn (opens in new tab)Email
Works
Remote, based in Phoenix, AZ
Open to
Art Director roles, DTC and B2B
Worked with
3Z Brands, Shutterfly, Sleepme, Yandy, Valassis